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Measure 1d: Disseminate public education materials“Distribute written materials through utility mailouts, at special events and at high traffic businesses.” By the time you reach Measure 1d, you will have:
NOW, HOW SHOULD YOU GET THE WORD OUT? You need to use the techniques that will effectively reach your target audiences. Here are some tips: Tip 1: Utilize multiple media and directly connect your message to local water resources that are most important to the community. A mix of activities from purely informational messages to hands-on activities to technical training may be required to meet all the education needs in a community. Tip 2. The more times you repeat the message, the more your citizens will remember it and take actions to improve stormwater quality. Tip 3. Sometimes simply informing and educating people on the issues is not enough – you have to identify and remove the barriers that have prevented citizens from implementing the recommended behavior. For example, you can make it easier for people to test their soil before they apply lawn fertilizer: sponsor a soil test day on which a local garden supply store hands out free soil test kits and demonstrates their use. Tip 4. The precise needs are different from community to community and can best be determined only by the community. Fact SheetsPublic Outreach Mass Media:
Public Venues:
Print Materials:
Videos Giveaways Lesson Materials for Schools Websites |
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